Educational packaging for wound care: All you need to know – right on the package

Never wonder how to use Medline advanced wound care products thanks to step-by-step instructions on the packaging.

Medline is a leading manufacturer of advanced wound care products. Now, with atHome.medline.com, you have access to some of the same premium products used in hospitals and care setting all around the world. One of the differences you’ll immediately notice between drugstore wound care products and ours is the packaging. Because our products are designed for hospital use, we’ve put a lot of thought into the packaging and how it can help nurses and other healthcare providers use the product inside most accurately. As a result, we’ve developed easy-to-understand educational packaging for our wound care products.

What is educational packaging?

While everything from microwavable meals to hand cream comes with how-to directions, when it comes to wound care dressings, we’ve found words aren’t always enough. In the past, most instructions on wound care dressing packages were at best skimmed, at worst, totally ignored. Not surprising, considering the small print and complex language. In contrast, educational packaging looks at instructions from a user’s point of view: It’s clear and simple, leading to the right product choice and treatment for the problem.

3 ways educational packaging makes caregiving easier.

Educational packaging helps give caregivers the confidence to get it right. Here’s how:

  1. On the front of the package in large print, you will find the name of the dressing, what it’s used for, its features and how often the dressing needs to be changed.
  2. The back of the package features clear illustrations to demonstrate how to correctly apply the dressing. These simple visuals add to comprehension, boost confidence and help increase positive results. “What I love about illustrations is that you can take very complex information and simplify it to make the point—and it completely changes what a person can understand,” says Margaret Halstead, Medline’s VP Health Economics & Market Access.
  3. Even if the outer box is tossed, each individual pouch contains all the important info. “In that package, whether it’s the outer box or the inner pouch, you have everything you need to know how to apply that dressing,” says Sue MacInnes, Medline’s Chief Market Solutions Officer

Educational packaging helps make aftercare much easier.

Leaving the hospital and heading home with wound care instructions can be hard. And trying to remember all the care instructions you receive from your healthcare provider can be overwhelming. Educational packaging helps cut down on the confusion by providing straight-forward answers right on the package. “Our thought process is how to ensure and enable patients to be adherent in using products prescribed, and that starts with thoughtful design,” Halstead notes.

The story behind the design.

Back in 2005, the retail store Target introduced clever new packaging for its prescription drug bottles. The brains behind the design was Deborah Adler, a young designer who originated the idea as her graduate school thesis project. Adler’s work received rave reviews. Glamour magazine named her one of its “24 women who could change your life,” and Chief Market Solutions Officer at Medline Industries, Sue MacInnes, happened to read that article. She called Adler to talk about redesigning the company’s wound care packaging.

Adler’s first step was to put herself into the mindset of wound care nurses, meeting with them directly and observing how they stored and used the dressings. Adler then assessed the current packaging design, identifying areas for improvement. One of her suggestions was adding simple visual instruction to help both nurses and patients apply dressings correctly—and consistently. “Every word, every picture has a reason for being there,” MacInnes said. When Medline’s new packaging debuted in 2007, MacInnes described it as “a 2-minute course on advanced wound care.”

Fun Fact: Deborah Adler’s Target ClearRx prescription bottle designs were included in an exhibit at the Museum of Modern Art in New York.

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